Maximizing Your Internal Connection
Internal communication is an area often overlooked by many companies. Companies spend countless hours and dollars to develop initiatives, goals, and marketing campaigns for their external audience. But they forget to engage their internal audience — the very people who are tasked with carrying out these initiatives and goals.
Don’t let this happen to you. Let Zemy help you connect with your internal audience. We will create strategies and solutions that will inform, empower, and motivate your employees.
We offer a fresh perspective on internal communication challenges you may be facing.
We are here to assist you with all of your employee communication needs. We understand the need to make sure your internal audience is well-informed, engaged, and empowered to become your company’s biggest brand ambassadors. Let us partner with you to foster a collaborative and innovative company culture.
Are your current attempts to communicate with your employees effective? Are they clear? Do they help your organization reach set goals? In order to measure and demonstrate the value of employee communication, we will help you develop an assessment strategy, collect and record data, evaluate results and propose an action plan to optimize your organization’s performance.
We can help you evaluate your internal communications.
- Measure alignment of company goals and employee communication
- Determine opportunities to improve effectiveness
- Identify channel success
- Create strategies for obtaining greater levels of success
- Research companies using best internal communication practices to benchmark against
- Identify stakeholders to interview
- Create detailed reports using analyzed data and consolidated results
- Recommend action plan to improve employee communication success
- Focus groups/interviews
- Conduct purposeful focus groups to explore issues and examine perceptions
- Interview internal stakeholders to collect ideas that will assist in developing new strategies
- Gather suggestions from employees to measure the effectiveness of internal communication
- Analyze and present findings
- Select key metrics to measure progress or achievement toward specific goals
- Evaluate factors that are imperative to organizational success
- Measure internal communication efficiency
- Determine missing elements of effective employee communication action plan
- Define distinct objectives
- Construct the survey
- Interpret the data
- Recommend course of action
- Vehicle assessments
- Review current communication channels
- Identify areas of success
- Determine effectiveness
- Propose short- and long-term adjustments
Employees need simple messaging to explain benefits, policies, and programs. This messaging should educate and prepare employees to make knowledgeable decisions when necessary.
An effective HR communication strategy focuses on the employee and answers the question, “How does it benefit me?”
We can help you design an effective HR communication strategy.
- Benefits communication
- Create clear, concise messaging that helps employees make wise decisions about work/life programs, medical plans, and other benefits
- Develop straightforward communication that explains bonus programs, executive/incentive compensation, and stock and stock option plans
- Employee Engagement
- Create strategies that acknowledge employee performance
- Clarify employee programs using simple wording
- Develop handbooks and policies that are easy to understand and follow
- Explain skills, knowledge, and experience needed to successfully perform roles using plain language
- Develop action plans to help managers and other supporters engage new employees and position them for success
- Construct straightforward content that explains company policy, mission, and strategy
- Establish checklist that identifies a simple onboarding process
- Learning and development
- Create content to explain learning and development programs
- Develop strategies to help guide professional growth
- Employee value proposition
- Produce messaging that promotes positive brand awareness and emphasizes the benefits of working for your company
- Define objectives, develop primary messages and strategies, create communication tools to engage employees, and evaluate results
- Performance management
- Produce compelling performance management communication — goal setting, mid-year reviews, and ratings — to assist managers and employees
- Use leader communication, events, and social media platforms to recognize employees
- Use storytelling to communicate values that impact employee work and clarify complicated approaches
- Create powerful content that attracts high-performing employees
- Use plain language to explain 401(k) and other pension plans, as well as changes to funds or providers
Successful change is reliant on effective employee communication. Effective communication creates awareness and builds support for the change. In order to put your employees at ease, you must answer their questions with transparency and truthfulness.
We can make your period of transition easier.
- New Leader
- Create a transition plan that includes inviting road shows and social media engagement on current platforms
- Develop key messaging to help decrease employee uncertainty and understand their next step
- Business Strategy
- Produce action plan that focuses on the benefits of a new strategy
- Use plain messaging to improve knowledge of complex topics
- Mergers and Acquisitions
- Develop action plan that communicates how change impacts employees
- Manage “quiet period” communication
- Information Technology
- Create a communication strategy using simple wording to address difficult topics
- Human Resources
- Develop HR communication to explain changes to benefits, wellness or compensation programs and address how the changes will affect them
Creating a solid action plan is the foundation for successful internal communications. A strategic plan can strengthen company culture, empower employees, and increase organizational performance across the board.
Let us help you create strategies to strengthen your internal communications.
- Communicator Role Assessment
- Identify resources needed to deepen knowledge, enhance skills, and build a strong internal communication program
- Construct a framework for an effective or revamped communications team
- Message Development
- Produce primary messaging that addresses issues important to your internal audience
- Create content that captures your brand story and aligns employee expectation with company mission and values
- Assess your current communication channels and recommend channels that reach and engage all stakeholders
- Skill & Knowledge
- Facilitate learning with entire team or provide one-on-one coaching to help develop and sharpen skills
- Develop sustainable solutions for your most difficult challenges
- Internal Communication Plans
- Create a plan that includes effective strategies and tactics, well-defined objectives, best practice analysis methodologies, and measurement techniques
It is crucial to select the right channel to communicate with your internal audience. The selected channel must reach your audience thoroughly while also achieving your ultimate objective. Use different channels to determine their effectiveness and target specific groups.
We can help you navigate through the clutter and find the channel that’s right for you.
- Social Media
- Identifying the right social media platform and tool
- Creating strategies to encourage employee participation
- Define intended purpose
- Create, produce, and distribute
- Develop editorial calendar to guide content creation
- Measure effectiveness and determine if objectives are being met
- Determine opportunities for interaction
- Develop streamlined agendas for meeting efficiency
- Facilitate surveys that measure meeting effectiveness
- Develop script and video storyboard
- Coordinate video shoot and editing process
- Guidelines & Standards
- Create communication standards and guidelines using best practices for content creation, channel selection, brand identity, and analysis
- Develop posters, bulletin boards, table cards and more to capture employees’ attention